1. INTRODUCTION
Thank you for choosing to be part of our community at Peach Lab of Michigan LLC, doing business as Peach Lab (“Peach Lab”, “we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regards to your personal information, please contact us at [email protected].
When you visit our website peachlabmi.com (the “Website”), use our mobile application (the “App”), and more generally, use any of our services (the “Services”), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.
2. WHAT INFORMATION DO WE COLLECT?
Personal Information You Disclose to Us
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
- Contact Data: Names; phone numbers; email addresses; billing addresses.
- Credentials: Usernames; passwords; contact preferences.
- Payment Data: We may collect data necessary to process your payment if you make purchases, such as your payment instrument number. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.
- Social Media Login Data: We may provide you with the option to register with us using your existing social media account details, like your Facebook or Google account.
Information Automatically Collected
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name) but may include:
- Log and Usage Data: IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, and location.
- Mobile Device Access: If you use our App, we may request access or permission to certain features from your mobile device, including your mobile device’s calendar, SMS messages, reminders, and social media accounts. You may change our access or permissions in your device’s settings.
- Push Notifications: We may request to send push notifications regarding your account or the App.
3. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
If you choose to register or log in to our Services using a social media account (such as Facebook or Google), we may have access to certain information about you.
- Usage: We use the information you allowed us to collect from those third parties to facilitate the account creation and logon process.
4. HOW DO WE USE YOUR INFORMATION?
We use personal information collected via our Services for a variety of business purposes described below:
- Account Management: To facilitate account creation, logon processes, and manage user accounts.
- Order Fulfillment: To fulfill and manage your orders, payments, returns, and exchanges.
- Administrative Info: To send you product, service, and feature information and/or information about changes to our terms, conditions, and policies.
- Marketing & Promotions: We may use your personal information (such as your email or phone number) to send you marketing communications, including newsletters and SMS text messages, if this is in accordance with your marketing preferences. You can opt-out at any time.
- Targeted Advertising: To develop and display personalized content and advertising tailored to your interests and location.
- Testimonials: We post testimonials on our Services that may contain personal information. Prior to posting a testimonial, we will obtain consent to use your name and the content of the testimonial.
- Prize Draws & Competitions: We may use your information to administer prize draws and competitions when you elect to participate in our competitions.
- User-to-User Communication: We may use your information in order to enable user-to-user communication with each user’s consent.
- Request Feedback: We may use your information to request feedback and to contact you about your use of our Services.
- Security and Fraud Prevention: To protect our Services as part of our efforts to keep our Services safe and secure (for example, for fraud monitoring and prevention).
- Enforcement: To enforce our terms, conditions, and policies for business purposes, to comply with legal and regulatory requirements, or in connection with our contract.
- Support: To respond to your inquiries and solve any potential issues you might have with the use of our services.
5. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.
- Service Providers: We may share your data with third-party vendors who perform services for us or on our behalf.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, or a judicial proceeding.
- Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.
6. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.
- Third-Party Analytics & Advertising: We may allow selected third parties (such as Google Analytics, Meta/Facebook, and other advertising networks) to use tracking technologies on the Services. These third parties may collect information about your online activities over time and across different websites to provide you with relevant advertising (“Interest-Based Advertising”) and to help us analyze traffic and usage.
- Opt-Out: You can usually choose to set your browser to remove cookies and to reject cookies. To opt-out of interest-based advertising by advertisers on our Service, you can visit http://www.aboutads.info/choices/.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law.
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
We aim to protect your personal information through a system of organizational and technical security measures. However, despite our safeguards, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.
9. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account.
10. WHAT ARE YOUR PRIVACY RIGHTS?
- Account Information: You may review, change, or terminate your account at any time by logging into your account settings.
- Email Marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send.
- Text Message Marketing: You can opt-out of text messages by replying STOP to any message you receive from us.
11. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. At this stage, no uniform technology standard for implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.
12. CALIFORNIA PRIVACY RIGHTS (CCPA & SHINE THE LIGHT)
If you are a resident of California, you have specific rights regarding access to your personal information.
- Categories Collected: In the past 12 months, we have collected:
- Identifiers (Name, Email, IP Address).
- Personal Information Categories (Phone number, Payment info).
- Commercial Information (Purchase history).
- Geolocation Data (Physical location).
- Shine the Light Law: California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes.
- Right to Know & Delete: You may request that we disclose to you what personal information we have collected, used, shared, or sold about you, and request deletion of that data.
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To make such a request, please contact us at [email protected].
13. CHANGES TO THIS PRIVACY POLICY
We may update this privacy notice from time to time. The updated version will be indicated by an updated “Last Updated” date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
14. CONTACT US
If you have questions or comments about this policy, you may email us at [email protected] or by post to:
Peach Lab
2125 Cole St.
Birmingham, MI 48009